If multiple competitors are using a category you haven’t added, it may be worth including to expand the pool of people seeing your business online. If you’re still not certain, try looking at your competitors and the categories they’re using. Using a Chrome Extension like GMB Everywhere allows you to see the categories they’re using on their business profile.
Get found in business listings
- Aim for a loading speed of under two seconds if possible, three being the max.
- Start by implementing one or two actionable steps this week, such as refreshing content, updating your GBP, or optimizing a page for international audiences.
- Optimizing local crawling and indexing involves configuring your robots.txt file and correctly setting canonical tags for location-specific pages.
- This will also help you get more local views, which is always a great thing.
Furthermore, Google’s related search results are always worth looking at and don’t forget to check out the competition that’s ranking above you. Just like penguin huddles, the algorithm likes to see trusted “link” relationships around websites. Running in real-time, Penguin kicks into action when sites build threatening volumes of links in a short space of time, pay for sponsored links or carry out spammy black-hat techniques. The algorithm also monitors “anchor text” profiles as these can also be cleverly orchestrated to influence rankings. Manipulating Penguin through executing unethical tactics could result in a huge loss of website traffic.
Focusing on these areas can significantly improve your site’s click-through rate and overall organic traffic. The four algorithms covered in this post are only part of Google’s ranking algorithms. In total, there are over 200 ranking factors that are examined across a wide range of sophisticated algorithms and machine learning programs. It is ultimately these algorithms that decide where a web page should rank in search results.
Link to relevant resources
If a user clicks on a result in the local pack (not on “Website”) they are taken to that company’s Google Business Profile listing. Google has become smart enough to know when we’re looking for a local result, even when we don’t specify. One way someone might perform a local search is directly on Google Maps – perhaps on the Google Maps app or within their browser.
How To Improve Google Rankings: 9 Major Steps To Rank Higher in Google Search
While SEO is one of the main buzzwords whenever Google rankings are discussed, Google E-A-T is another three-letter acronym that can help you in the new year. SEO Anomaly These are three elements that Google looks at when working out the ranking potential of your website. It’s even more important if your website focuses on so-called YMYL topics (aka your money or your life). These typically include content that offers medical, legal, safety, or financial information. Add at least one internal link to each of these pages from related high-traffic content, using descriptive anchor text.