Search engines also do not understand how to separate words in URLs when they SEO Anomaly run together without a separator (example.com/optimizefeaturedsnippets/). Instead, use the hyphen character (-) to separate words in a URL. The more links on a page, the less equity each link can pass to its destination page. In the next sections, we’ll talk about the other on-page optimizations your pages need, as well as naming and organizing your content. Majestic offers extensive backlink analysis and domain authority information, which are crucial for assessing the strength and reputation of your website in the SEO ecosystem.
With mobile-first indexing, Google predominantly uses the mobile version of the content for indexing and ranking, making mobile responsiveness critical for SEO. That means consumers may be discovering your site through your images. In order for them to do this, though, you have to add alt-text to your images. Featured snippets are excerpts from web pages that Google displays at the top of its search results, often called ‘position zero,’ to answer user queries directly. These snippets can be directly clickable to the relevant section on the source page and are instrumental in increasing click-through rates and enhancing brand authority.
Optimizing title tags helps improve search rankings and click-through rates (CTR). An example of SEO is optimizing a website’s title tags and meta descriptions to include relevant keywords, which increases its likelihood of ranking for those search queries. A well-structured URL not only aids in better indexing by search engines but also improves user experience by making the URL easy to read and understand. The more compelling your title tag, combined with high rankings in search results, the more visitors you’ll attract to your website.
But don’t rush to change your plans if you don’t see results in a day! Search engine optimization is a complex process that may take months before you see the first results. If you’re feeling overwhelmed with everything you need to do, WebFX is here to help. We’re one of the top SEO companies in the world and the best Baltimore SEO agency. It enables your site to adapt to whatever device your audience uses to have a positive experience. If your site loads too slowly, your audience will bounce back to the search results and visit another site instead.
They’re displayed at the top of organic search results and come in several formats, such as paragraphs, lists, and tables. In this section, I’ll cover the most common advanced on-page SEO factors we run against. However, instead of providing tips on optimizing them, I’ll share a few resources from our Portent blog. External links are the links from other websites you may link to within your content. Using external links may help establish the credibility of your content, which, if you recall from earlier, is important for E-E-A-T. Each member of our 50-person editorial team has been hand-selected to make sure we’re capable of producing content in any niche or vertical.
On-Page SEO Packages
We’ve touched on the importance of having users engage with your content elsewhere. Google uses behavioural data to see how engaged readers are with your pages. If they’re engaged, it tells Google that your content is high quality, interesting, and trustworthy to real people. To have a “mobile-friendly” page, it needs to be easy to read and function properly. A common issue with a page developed for desktop first, is that when it gets adjusted for mobile that text or images become too small to see. Or buttons and other interactive elements don’t work, become hidden or broken, and so on.
- Google more specifically measures time to the first byte, which is the time it takes your browser to receive the first byte of information from the server.
- That said, it’s an on-page SEO basic practice to include your target keyword in your URLs.
- Google actively tracks user behaviour on your site through tools like Google Analytics 4, Google Chrome and the Google SERPs.
- This tells you that the best picks for men and women is an important subtopic to include.
Formatting for readability & featured snippets
A popular WordPress plugin, Yoast SEO guides you through the process of optimizing your content, including meta tags, readability, keyword density, and other crucial SEO elements. Regularly review the performance of your SEO strategies at scale and make iterative improvements. Use analytics to understand what works and what doesn’t, adapting your tactics as necessary based on data-driven insights. This could involve refining keyword strategies, tweaking content formats, or revising internal linking structures. Internal links help search engines discover new pages and determine the structure of your website, while also providing clear pathways for users to navigate your content. A well-structured URL provides both humans and search engines an easy-to-understand indication of what the destination page is about.
Update URLs, page titles, and meta descriptions.
Discover the ideal category for your keyword, uncover brand new topics and build a topically aligned website to become an authority in your field. Start with any keyword to identify the category and receive topically relevant suggestions. You’ll be given suggestion so with each keyword, you get more and more authority with Google, and the traffic follows. Predict the topical category of your posts before you publish them to build the best possible links. The tool can assess your page in comparison to the best rankings pages on Google.
You can use a free tool like this one to check for truncation before publishing, or Ahrefs’ Site Audit to find all the issues on your site. Surfer SEO takes the guesswork out of content optimisation by showing you exactly which words and phrases competitors use to claim the top-ranking spots. Below are the nine tools that I use all the time for on page SEO. I’ve put together a free on-page SEO checklist for you to download.
First, it compares your web pages to 94 different parameters and even lists down the issues into various categories like errors, warnings, or notices. Plus, you also get tons of practical suggestions to fix them up. Beyond on-page SEO features, Screaming Frog has great customer support and regular software updates as it gives you access to the latest SEO trends and techniques. Regarding pricing, Screaming Frog offers a free version of the tool which is suitable for small websites where you get up to 500 URL crawls. If you have bigger needs, the paid license unlocks unlimited crawling, advanced features, and technical support. These are all factors that I cover in our SEO Content Audit and Checklist.