Nofollow links are often used when a link is placed at the request of the linked website. This is because links pass value between pages, so it should occur naturally. Manipulating sites to link to you is against Google’s guidelines, so ignoring this could cause your site to be penalized. This is a standard approach for podcasters because links allow listeners/viewers to dig deeper and learn more about the guest(s) and their business. E-E-A-T (Experience, Expertise, Authoritativeness, and Trust) is a concept highlighted in Google’s Search Quality Raters’ Guidelines and has become a focus for SEOs in recent years. The general idea is that websites should be built with EEAT in mind, showing that they are experts in their niche while demonstrating authority and trust.
If you’re serious about improving search traffic we do recommend reading the Beginner’s Guide to SEO front-to-back. We’ve tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals. Basic technical knowledge will help you optimize your site for search engines and establish credibility with developers.
Adding Headers in WordPress
The description, well, describes the content of the page to the person conducting the queries so they know what to expect. The image below is the result of a search query for market research. You can monitor organic traffic using your preferred web analytics tool or create your own dashboard using Excel or Google Sheets.
Domain Authority vs. Page Authority
The company has been in business for over 20 years and has generated over 250,000 leads for clients. SEO Brand is a self-proclaimed lead generation and e-commerce expert, and they can work with small and large brands if your goal is to get leads. Sure Oak provides a variety of SEO services to ensure your site is optimized for national and local audiences. To that end, the company focuses on a blend of link building, content creation and technical SEO.
- If you do a lot of link building, you know that finding niche-relevant link prospects is not always easy.
- With a few correct best SEO practices, you can see a nice boost both on SERPs and in Google Image Search.
- WordPress is flexible, not only as a CMS but also thanks to plugins.
- SEO, or Search Engine Optimization, is a digital marketing strategy aimed at improving your website’s visibility on search engines like Google.
Don’t Be Afraid to Link to External Resources
In 2018, Google moved to mobile-first indexing, which means the search engine uses mobile versions of your site to rank your sites in their results. The more high-quality, relevant links you acquire, the higher your site will likely rank for related key terms. Off-page SEO refers to SEO strategies that happen off your website, such as building links to pillar content. Organic search traffic refers to how many visits your site gets from organic (unpaid) search engine results. A robots.txt file tells search engines which of your pages they should and shouldn’t BHS Links crawl, which helps search engines prioritize the most important pages. Knowing search intent lets you produce content that users are more likely to find useful.